Case Study 1: Apple Inc. and U2 ( Introduction to PR)
ASSIGNMENT Presented by, Name: Krishna Gopal Basak ID: 181012015 Department: Media Studies and Journalism Course Code: MSJ 11213 Sec: 2 Presented to, Wafi Aziz Sattar Lecturer University Of Liberal Arts, Bangladesh. Date of Submission: September 01, 2019 Case Study 1: Apple Inc. and U2 This was the exhibition where Tim Cook and other Apple officials showed the iPhone 6 and also made the first statement of the Apple Watch. After revealing that the Watch wouldn't be out until the following year, Tim Cook said that Apple had one more thing to announce. ("The free U2 album 'Songs of Innocence' was a debacle for Apple fans on September 9, 2014", 2018). Perhaps the major declaration (unless you like overpriced watches) at Apple's event Tuesday was that U2's new album, "Songs of Innocence," is being specified away free to Apple's 500 million iTunes subscribers ("U2 Album Giveaway: What's Apple's Angle?", 2014). The clue that App...